Samsung India hits record high online market share thanks to Galaxy M
Last updated: August 14th, 2020 at xv:32 UTC+01:00
Smartphone sales take declined in Bharat throughout the 2d quarter of 2020 simply online retail channels have grown in popularity. A lot more than customers adopt buying smartphones online in the COVID-19 era, and online retail channels have accounted for 43% of smartphone shipments in Q2. Samsung India was able to increase its online influence in this climate and improved its online retail market share by an impressive 14% yr-on-yr, according to market place enquiry firm Counterpoint Research.
Past the end of Q2 2020, Samsung India had an online smartphone shipment market share of 25%, up from eleven% in Q2 2019. This is the highest online market share Samsung ever had in a quarter in India and suggests that the company'southward initiatives such as Samsung Finance+ and its efforts to bring more than xx,000 offline retailers online may have paid off.
The Galaxy Thousand series was pivotal to this success
The budget-oriented Galaxy M lineup had a great contribution to Samsung'south newfound success in the Indian online retail infinite in Q2 2020. The Milky way M30s and Galaxy M31 were the best-selling budget smartphones at Amazon.in (within the INR 15,000-twenty,000 price subclass).
Likewise, Samsung'due south summit-five online models were a part of the Galaxy M lineup. These devices have contributed to almost xc% of Samsung's online smartphone shipments in Q2 2020. And with the new Milky way M31s being one of the best value propositions right at present, Samsung might be able to maintain momentum and increase its online market presence in India fifty-fifty further throughout Q3 2020.
Samsung was outperformed in terms of online smartphone shipments by Xiaomi but the Korean giant had a higher market share than Realme, Vivo, OnePlus, and other brands.
Source: https://www.sammobile.com/news/samsung-india-hits-record-high-online-market-share-galaxy-m/
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